People Value
Autonomy.
Insight: When it comes to individual decisions regarding health and wellbeing, many want to feel as if they are in control.
Headspace solution: Since we know that people don’t like to be told what to do, we are going a step beyond and showing them how meditation can feel to them and encouraging them to look further through our ads.
Print Series
Interactive
Bus Shelter
Access the Headspace app by interacting with a touchscreen digital sign.
The sign will prompt you to choose the headspace you want to experience. You will then feel the sensations of your selection while sitting at the bus shelter.
This will allow people to feel the positive effects of meditation while going about their daily activities.
Airport Serenity
Lounge
Meditation lounge located within airports offering guided meditations. We're reaching our audience in places where meditation is the last thing on their mind and helping them feel the benefits for themselves.
Wild Postings
