Bond over
Half Price Books.
With the decline of visiting bookstores in person and the rise of buying books online, getting people to shop in-store is a challenge.
We want to make Half Price Books an inviting destination for people to visit and build connections based on their love of books and, in turn, provide a solution to the rise of online book shopping. Now more than ever, people are searching for a place to find community. Everyone wants to belong somewhere, so why not make Half Price Books that place?
Poster Series
People bond over their favorite stories. For this poster series, we chose three classic novels that have brought people together for decades. These show that Half Price Books is the place to find books that you can bond over.
From left to right The Great Gatsby, Alice in Wonderland, and Little Women.
Exclusive where individuals have the chance to participate in the murder mystery event, Murder at Manic Music Festival.
This original story, written by bestselling author Gillian Flynn, is exclusive to this event.
With character reveals through “lineup announcements” on socials, posters displayed ooh, and “concert tickets” sent out to invitees, this event is certain to immerse consumers in the story while uniting them with other book lovers.
Event: Murder Mystery
A weekly Happy Hour event hosted by and at HPB to encourage people to come in and connect with others over cheap drinks and great stories.
Every week the Happy Hour is themed after a different popular book.
Event: Half Price
Happy Hour
A look
inside the event.
Immersive
Experience
A way to experience your favorite books in real life and build relationships with others that love the same books you do. Each room will be based on a specific book, providing individuals an immersive way of enjoying their favorite stories.
Based on Where the Crawdads Sing